Questions covered in this episode:   1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’? 3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’? 9:10 Where do you recommend even starting with customer research? 18:53 How you've taken the crawl, walk, run, run approach and learning from these insights what survey or interview methods that you've seen that work best? 26:16 How you think about then taking the segments that you're learning from prioritizing some segments versus maybe other segments, and then actually operationalizing that? 32:34 Who you think should be the champion of customer life growth internally within a company. Should it be maybe its own independent team? Should it be a part of an existing team? 36:50 Can just share one piece of insight that has served you well throughout your product marketing career? Want more insights from Georgiana? Check out her Sharebird Profile. Looking to connect? You can find Georgiana here on LinkedIn.