Questions covered in this episode:   1:27 Opening Question: Tell us about your journey into and through product marketing? 4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo? 5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape? 7:50 How have you kicked off the process of repositioning Klaviyo? 10:29 What are some of the success metrics for you and the team?11:52 How have you incorporated or planning to incorporate GenAI at Klaviyo? 13:44 How do you work with your GTM partners across sales and CS and how you handle the volume of launches? 14:29 What are some ways that you've successfully enabled your internal teams and maybe more specifically your go-to-market teams like sales marketing?18:45 Can you share one piece of insight that has served you well throughout your product marketing career? 19:22 Can just share one piece of insight that has served you well throughout your product marketing? Want more insights from Katie ? Check out her Sharebird Profile. Looking to connect? You can find Katie here on LinkedIn.