Meet Kerrie Fitzgerald  - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast. As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle. So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!) In this episode, we discussed: What it means to create a brand with a cult-like following The importance of your unique story and brand positioning Tips to create loyal, obsessed customers The role that packaging plays in your visibility And tips to increase your brand awareness effectively Follow & Connect With Kerrie Fitzgerald on Instagram: @kerrie.a.fitzgerald Check Out Her Website: kerriefitzgerald.com Listen to Her Podcast: The Ecommerce Society Podcast Get a copy of her book ON PRE-ORDER, Customer Obsession CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: [email protected]