In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Terra and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers.  You’ll hear us chat about: - The power of creating a wholesale strategy that aligns with your vision for your business - Tips to find your sweet spot for trade show success - How to find creative outlets in your business without over-investing in inventory - The importance of managing your inventory and materials to scale your business profitably About Dianna! Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew. Connect with Dianna: Instagram @diannamallen @terrasimply and @inventorahq Terra Website: www.terrasimply.com Inventora Website:​​ www.inventora.com/?via=kristin-fisher USE Code BUYERSIDE20 for 20% Off of your membership! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: [email protected]