Seth Godin, the legendary author and marketer, joined me for an insightful conversation on productivity, creativity, and intentional living. In this Flashback Friday episode, Seth delves into the concepts behind his book The Practice: Shipping Creative Work, discussing the importance of intent, the challenges of imposter syndrome, and why consistency overrides authenticity. Throughout our conversation, Seth shares practical wisdom on building creative habits, embracing uncertainty, and eliminating decision fatigue. Whether you’re a creator, entrepreneur, or anyone seeking to lead a more intentional life, Seth’s insights will leave you inspired and equipped to tackle your next challenge. Key Discussion Points Why acting with intent matters and how to avoid living on autopilot. The role of assertion in creative work and why it often feels uncomfortable. Imposter syndrome as a sign of doing meaningful work. Eliminating decision fatigue by setting clear boundaries and habits. How consistency creates trust and why it’s more important than authenticity. The value of heroes over mentors and how to draw inspiration from others. Practical steps to start building “the practice” in your daily life. Seth Godin’s perspective on creativity and productivity is a refreshing reminder that doing meaningful work requires intention, consistency, and a willingness to embrace discomfort. If you’re ready to take the first step toward building your own creative practice, this episode is a must-listen. Be sure to check out Seth’s other books and website for even more actionable insights. (Originally released November 2020) Links Worth Exploring Connect with Seth : Website | Instagram | Facebook | Twitter | LinkedIn Watch our conversation on YouTube Get the book we discussed: The Practice: Shipping Creative Work | Amazon Related Conversation: Episode 334: Endless Curiosity with Derek Sivers Read this: Hyperfocus: How to Be More Productive in a World of Distraction | Amazon  Read this: The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy | Amazon  Watch this: ‘How To Get Your Ideas To Spread’ TED Talk Read this: Necessary Endings| Amazon  Watch this: Ron Finley Teaches Gardening Masterclass Learn about this: Freewrite Read this: Inbox Zero: How to Stop Checking Email and Start Finishing It | Amazon Glowforge Read this: The Authentic Swing | Amazon Check this out: TrustYourself.com Thanks to all of the sponsors of this episode. You can find all of the sponsors you heard me mention on this episode on our Podcast Sponsors page. Want to support the podcast? Beyond checking out our sponsors, you can subscribe to the show wherever you listen to podcasts. You can subscribe on Spotify and also on Apple Podcasts. Not using either of those to get your podcasts? Just click on this link and then paste the podcast feed into your podcast app of choice. Thanks again for listening to A Productive Conversation. See you later. Learn more about your ad choices. Visit megaphone.fm/adchoices