In this episode, we chat with 25-year-old entrepreneur Casey Rickey, who has already escaped the feast-or-famine cycle, enjoying financial and time freedom. We dive into Casey’s journey, from selling candy as a kid to building a screen-printing business in high school, and eventually founding Greekify, a design and apparel business for fraternities and sororities. We discuss how Casey balances creativity with entrepreneurship, recognizing opportunities from both an artistic and business perspective. He shares the importance of word-of-mouth marketing, delivering relevant designs, and transitioning Greekify into a hands-off business using third-party production. Throughout, we explore the role of mindset, innovation, and taking time away from the grind for sustainable growth. We wrap up with insights into personal branding, leveraging content creation, and staying open to new opportunities. Ready for your free 1-1 consult? - ⁠⁠https://www.profitabledesigner.com/schedule/⁠⁠ Follow me on Instagram for daily Instagram story updates, and a more "behind-the-scenes" look at what I'm up to - ⁠⁠https://www.instagram.com/profitabledesigner⁠⁠ Link to our free Profitable Designer Blueprint mini-training: https://www.profitabledesigner.com/blueprint