We welcome back an old friend for this final episode of The Programmatic Life, Harvin Gupta Head of Commercial Partnerships, Scope3. In a powerful end to the season, the discussion turns towards the rise of the ethical consumer, the impact of digital ad land on the world around us and how we can...

Never before have we had so much access to content.  Social media has lowered the barriers of entry for content creators, while the increase in streaming services and broadcaster-on-demand platforms have pushed the bar higher and higher for the standard of content.  But how much choice is too...

DSP, SSP, CPM, CPC, PMP, CPV…WTF? It’s no secret that the programmatic world is complex, but we’re on a mission to simplify it.  This week, Paul Gubbins, VP CTV Strategy at Publica stops by to share his opinion on how to navigate the acronyms.  We put his communication skills to the test by...