Every company starts small. But, as you grow, where do you go and why? Learn about the different types of business segments and how changing from one to another affects your marketing strategy. In today's episode, we'll discuss how you can move from one business segment to another. Some companies can do this easily, while others find it much more difficult due to various factors. But either way, learning how to navigate this transition will help you make more money in your business and ultimately help you grow faster. Knock is defining a new category in the Multifamily Tech Stack: The Intelligent Front Office. Commercial multifamily owners & operators have lacked the software platform to attract, convert, and retain customers efficiently for too long. Knock provides the workflow tools and insights needed to optimize every stage of the revenue lifecycle! It has proudly served over 2M units operated by the fastest growing property management organizations in multifamily. Know more about knock  https://www.knockcrm.com/home ================================================================ Subscribe to Zain Jaffer: https://bit.ly/2SWhYW5 Follow the PropTech VC Podcast: Listen on Apple - https://apple.co/2Izoznu Listen on Spotify -  https://spoti.fi/2STWDwq Listen on Google Play - https://bit.ly/2H7s6c0 Follow Zain Jaffer at: Twitter: https://twitter.com/zainjaffer Website: https://zainjaffer.com/ Current Ventures: https://zain-ventures.com/ LinkedIn:  https://www.linkedin.com/in/zainjaffer/ ================================================================ Using the Metaverse to Educate Others on Causes https://youtu.be/6gOx5SZW4Rg Rights and What You Own When You Buy Virtual Land NFTS https://youtu.be/1vZvL5grdFs Why Isolation Is Not the End Goal for Those Looking into Properties https://youtu.be/d-8voApnEwU ================================================================ About Zain Jaffer: Zain Jaffer is an accomplished executive, investor, and entrepreneur. He started his first company at the age of 14 and later moved to the US as an immigrant to found Vungle after securing $25M from tech giants including Google & AOL in 2011. Vungle recently sold for $780m.   His achievements have garnered international recognition and acclaim; he is the recipient of prestigious awards such as “Forbes 30 Under 30”, “Inc. Magazine’s 35 Under 35,” and the “SF Business Times Tech & Innovation Award.” He is regularly featured in major business & tech publications such as The Wall Street Journal, VentureBeat, and TechCrunch.