Luca is the Co-founder and CEO of Jurny, an AI-driven hospitality platform that seamlessly automates operations and guest experiences through vertical integration and connectivity. This is a company that has taken the traditional property management system and flipped it on its head. The hotel industry has never been accused of being tip of the spear when it comes to technology adoption, but today, things seem different. After the pandemic trained people to do work remotely, tools that were not so commonly used 3 years ago are absolutely part of the mainstream today. Well, AI tools like ChatGPT and Google Bard are rapidly becoming integrated into everyday tools we all use and very soon, they will be impossible to ignore. So this episode is a little different than others... We discuss Jurny’s product and how it’s different from other PMS providers, but ultimately we start to scratch the surface on AI and how it’s starting to affect the hospitality industry.  It may be too soon to see the true implications on hospitality, but company’s like Jurny are at the forefront of its integration and one thing is certain, it’s here, so now we need to figure out how to make it work for us, our guests and our operations. About LucaLuca Zambello is the co-founder and CEO of Jurny, an AI-driven hospitality platform that seamlessly automates operations and guest experiences through vertical integration and connectivity. As a former host and operator with more than 12 years of experience, Luca brings a wealth of hospitality knowledge. He is a renowned Forbes contributor for his expertise and industry acumen and has been featured in Entrepreneur, Bloomberg, Business Insider, and other publications. Luca was recently chosen as an Advisory Board Member for Entertainment and Hospitality Management at California State University, Fullerton, where he also delivers lectures as a guest. Furthermore, he has received multiple awards and nominations in the hospitality field, including the Titan Award and the American Best in Business Awards. Most recently, he was listed as one of the top 10 Notable Entrepreneurs in Los Angles by LA Weekly. LinksWebsite: https://www.jurny.com LinkedIn: https://www.linkedin.com/in/lucazambello/ --- Do you know someone looking for a vacation rental management company? If so, Recreation Vacation Rentals has got a referral program that you might be interested in! You can earn $1,000 for every referral you make to Recreation Vacation Rentals. Contact us to learn more: https://recreationstays.com/refer-a-friend/ --- For past episodes, show notes or if you’ve got a story that might make a great episode, head over to theprovenprinciplespodcast.com. We’d love to hear from you. You can subscribe to the show wherever you get your podcasts, even on YouTube... and if you haven’t already, don’t forget to leave us a rating and a review.  Thanks for listening to The Proven Principles Hospitality Podcast.