As a fourth generation leader of one of India's legendary businesses - Chitale Bandhu Mithaiwale - Indraneel Chitale is responsible for navigating the business through its next phase of growth, while at the same time retaining its core values and connect with what gave it legendary status. We speak with him about how he is bringing about growth through new store formats, automation at the factory level and how the company navigated the tricky pandemic period and managed a positive outcome. And yes, he does tell us about what makes the Bakarwadi legendary and the story of its birth!