In this inspiring episode of "Pursuit Playbook," our host Aprileen welcomes Ella Anyanwu, an exceptional PR professional and founder of Thirsty, the Agency.  With a wealth of experience from illustrious names like L'Oreal, Nars, and the iconic Fenty Beauty, Ella shares her incredible journey through the worlds of fashion and beauty PR.  Discover how she navigated the challenges of the predominantly white industry as a black woman under 30, and her bold steps towards building a groundbreaking, all-black team & agency. This episode offers listeners a treasure trove of lessons on emotional intelligence, adaptability and persistence in the world of PR and entrepreneurship. 5 Key Lessons from this episode: 1. Importance of Workplace Relationships: Building strong relationships in the corporate world laid the foundation for Ella's entrepreneurial pursuits. 2. Emotion Management: Acknowledge and process emotions but keep them from affecting work – "one monkey doesn't stop the show." 3. Learning from Failure: View failures as steps toward success. Adaptability and finding new opportunities are crucial. 4. Value of Specialised Services: Moving away from a one-size-fits-all approach in PR and focusing on tailored services that align with clients' needs. 5. Navigating Industry Dynamics: Building resilience, multitasking, and understanding the importance of senior input in agency work. Get to know our Playmakers:  - Learn more about Ella and Thirsty, the Agency: https://www.thisisthirsty.com/ https://ellathirsty.substack.com/ - [Connect with Ella Anwanyu on Instagram](https://www.instagram.com/ellathirsty/) - [Connect with Thirsty on Instagram](https://www.instagram.com/thirstytheagency/) Dive into this captivating discussion that’s not just about the success story of a trailblazing PR professional, but also about perseverance, innovation, and staying true to one’s vision amidst the unpredictable tides of the business world. Don’t forget to click the subscribe button to find us next week and listen to other episodes, actionable advice and insider perspectives only on the Pursuit Playbook! Join the community at ⁠⁠⁠⁠⁠www.meetpursuit.com and sign up to our substack at https://pursuitplaybook.substack.com. Don’t forget to follow us on IG at @meetpursuit ⁠⁠⁠⁠⁠www.instagram.com/meetpursuit/⁠⁠⁠⁠⁠ This is an AiAi Studios Production, recorded by Aprileen Alexander in March 2024. ⁠⁠⁠⁠⁠IG: @aiai.studios // Website: www.aiaistudios.com