Welcome to Episode 5 of Pursuit Playbook, where we sit down with the dynamic Elizabeth Uviebinené, also known as Liz, the multi-hyphenate author, brand strategist, and Founder and CEO of the innovative journaling app, Storia.  Join our host Aprileen as she delves into Liz's inspiring journey from corporate life to freelance success and tech entrepreneurship. Discover the pivotal moments, challenges, and strategies that have shaped Liz's unique career path, and get an exclusive preview of her upcoming app, Storia.   Liz discusses the importance of recognising the background sacrifices behind success, the role of strategic risks, and the power of mentoring and differentiation. She also highlights her challenges as a young, black woman in the corporate world and how she managed to navigate her career transitions. Five Key Lessons from this episode: 1. Recognising Background Sacrifices: Liz and Aprileen emphasise the importance of acknowledging the journey and efforts that lead to visible success.   2. Taking Strategic Risks: Liz advocates for embracing a YOLO mindset to overcome fear and regret, encouraging listeners to take calculated risks.   3. Importance of Journaling: Liz reveals how scripting or journaling can help define goals and envision success, promoting the practice for clarity and direction.   4. Value of Mentorship: Liz discusses the importance of identifying the gaps that mentors and coaches fill, and how they can provide strategic guidance.   5. Differentiation in the Market: Emphasising the need to be different rather than first, Liz cites the example of Reddit and highlights Storia’s unique approach to digital journaling.   Get to know our Playmakers:  - Join the Storia app and start your personalized journaling journey (https://www.storia.world/)  Connect with Liz - Instagram: https://www.instagram.com/elizabethuviebinene/ - Instagram: https://www.instagram.com/storia_world/ - LinkedIn: https://www.linkedin.com/in/elizabeth-uviebinene/ We hope you enjoy this deep dive into Liz's journey and strategies on Pursuit Playbook. Don't forget to subscribe, rate, and leave a review! Join the community at ⁠⁠⁠⁠⁠www.meetpursuit.com and sign up to our substack at https://pursuitplaybook.substack.com Don’t forget to follow us on IG at @meetpursuit ⁠⁠⁠⁠⁠www.instagram.com/meetpursuit/⁠⁠⁠⁠⁠ This is an AiAi Studios Production, recorded by Aprileen Alexander in March 2024. ⁠⁠⁠⁠⁠IG: @aiai.studios // Website: www.aiaistudios.com