How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers? The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode. [00:00] How much is too much? [00:23] Are you business deals transactional? [00:50] Or are they relational? [01:47] A real dilema [02:48] Here's the difference [03:40] My advice: Charge more, Work less [04:14] You set a higher price, AND... [05:17] I'm rebuilding my business to be E.P.I.C. [06:21] The truth about scalability [07:19] How to build an E.P.I.C. business of your own [08:36] I'm seriously considering this Links Interested in building your own Easy, Profitable, Interesting, and Carefree (EPIC) business? Send an email to [email protected] with the subject "Epic Business" and let's chat. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Transcript and Video https://rayedwards.com/619