This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00] Intro - A Face For Radio [03:50] Getting familiar with your own book [07:15] Where is your Vulnerability-Meter? [10:59] Describe our working relationship? [12:08] Am I your first? [14:56] What do you want the reader to get from this book? [15:43] Wakeup call from my wife... [17:00] How real change happens [19:34] The sales letter of the same name [24:49] Did you trust the process? [28:08] The 3 Rays [31:43] Why the denial? [37:40] Facing the hard truth [39:18] The ideal outcome for the reader   Links Click Here to order your copy of Read This Or Die: Persuading Yourself to a Better Life   Get The Transcript and Video https://www.rayedwards.com/623   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.