Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the right words become obvious. And, of course, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discussed), and are free to work from wherever. ​Molly's fascination with human behavior and psychology drives her passion for marketing and helping people with marketing psychology, influence, persuasion, and mental triggers ​​The importance of copywriting skills (and where to learn them) ​How Molly ​used the PASTOR formula to write a proposal that secured a $120,000 deal ​Language is powerful!  Mastering it is important not just in copywriting, but also in ALL communication​ ​ "It's better not to speak at all unless what you're going to say expresses compassion, inspiration, or mutual benefit." ​Mind your mental state: Don't write when you're angry​ ​AI is a powerful tool to give you a start, but human understanding of how words are perceived and the psychological impact is still crucial.   Links ​WhyPeopleDoStuff.com What makes people listen to you? To trust you? Buy from you? Contact you? What makes YOU stand out more than anyone else? - Check out Molly's site to answer those questions. ​Start Your Own Writing Business - Check out some free training, and a special offer from Ray.   Watch the Video and get the Transcript https://www.rayedwards.com/638   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.