Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it? Key Insights ​ What's the best, must-have skill for creating cash flow and building wealth? ​AI has made it easier to build a business with less human help, but at a certain level you must start hiring people. ​The harder you work, the more money you make... Not True - That philosophy can destroy you ​To achieve true wealth, you must create assets that generate income ​You must learn to communicate strategically and influentially ​Use your writing to build your personal brand - Do not just hand this job over to AI...use AI as a helper, not an author ​How to take control of your Shadow Brand (make it intentional) ​Build a personal brand based on the Real You ​Embrace your Authentic Self - keep your quirks intact to build a personal brand that people connect with and recognize ​Copywriting is the number one skill when it comes to building your brand (Everything is copy) ​A.I. can help make you more productive, but you MUST understand the fundamental principles of good copy in order to use it correctly Links ​How To Write Copy That Sells - Get your free copy of my most popular, bestselling book (just pay shipping) Transcript and Video rayedwards.com/641 How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.