Even with the often overwhelming amount of skills required to run a successful business, I still maintain that Writing is the one to rule them all...but, why? Before I answer, let me point out the fact that I'm calling this a "skill", not a "talent". Talents are innate, whereas skills can be learned. This is an important distinction to note because it is a common misconception that great writers are born, not made.  I do agree that this skill is easier to develop for some, tougher for others, but nonetheless, whatever your starting point, you can intentionally improve your ability to write persuasively, and THAT is an incredible skill to possess. Listen and I'll explain it all in less than 5 minutes. Key Insights ​Why am I sure that Writing is the most important skill? ​Writing is the engine that drives your business Robert Caro's book The Power Broker is an incredible example of writing skill (and care, and dedication) Having the "Gift of Gab", or ability to drop witty quips on social, is not the same as persuasive writing Share valuable information that intentionally leads people to your product or service Improve your skills next week (9/23) at the free Words Into Wealth Challenge Get people to pay you to help them by helping them first. Develop this skill and it will pay you back for the rest of your life VIP tickets for the challenge are available for only $47 - Click Here To Get Yours Video And Transcript https://www.rayedwards.com/666 Links The Words Into Wealth Challenge starts Monday, 9/23. I guarantee this will improve your ability to write persuasively, and I'll show you how to use AI to multiply your productivity while maintaining your creativity, personality, and voice (that's the part that nearly everyone is getting wrong). The Challenge is 100% Free, but I am offering a VIP upgrade for only $47. VIP's get an extra hour with me each day, live via Zoom, to get ALL of their specific questions answered. Even at this low price, I'm still offering a money-back guarantee. Details Here. ​The Power Broker: The amazing Pulitzer Prize-winning book by Robert Caro. Check it out Here How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.