Welcome to Episode 77! The WSJ dropped a long article today revealing many more details of the upcoming NBA rights deal. For all intents and purposes and barring a hail mary by Warner Bros. Discovery, this is a done deal. In this show I assess why the Peacock exclusives are such a big deal, what this means for the future of streaming on NBC, why the NBA loves NBC (not just about the money), possible future media M&A due to this NBA deal, and I predict where Inside the NBA will land. I finish up the pod laughing about today's BS Pod episode including Bill reigniting his feud with Pat McAfee.