All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business.  What I see i sfar too often  business owners spend a ton of time, energy, and even money creating a new marketing asset.  Let's say you create a new lead magnet to grow your email community.  You'll spend hours creating that lead magnet, writing the welcome sequence, creating the landing page for it.   It could take you weeks or even months to finish that project, and then you'll put it out into the world. If you're not seeing the results that you hoped you would get, you just throw up your hands and think, “It's not working. I'm going to scrap the whole thing.” What do you say if we don't do that?  What if there is a better way to approach it?  One where you're not throwing the baby out with the bathwater, but instead, you tweak and evolve. In this episode we discuss: The negative impact of all-or-nothing thinking on messaging and marketing. The importance of tweaking and evolving marketing assets rather than scrapping them entirely. The process of planning, executing, and evaluating marketing experiments. The role of identifying glimmers of success and areas that feel difficult in the evaluation process. The significance of dedicating time and attention to creating effective marketing assets for business growth.