Happy 2024, Expert!   I'm noticing something that I never thought I would see in online business.   Messaging is finally having its moment.  While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend.  Most of the business coaches and marketers who are talking about it are oversimplifying what messaging is and leading business owners astray about its true strategic purpose in your business.  So let's start the year off right by demystifying what messaging is with all the nuance, the goal it helps your business achieve, and how to become a master messaging mixologist to make marketing suck less. In this episode, you will: Learn what are the various elements of messaging   Discover the goal of messaging in business and how it’s a lot like politics  Hear the definition of messaging and its pivotal role in persuasion Understand the analogy of creating messaging as concocting a cocktail