The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.  This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.  This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.  So what is this often overlooked and skipped-over piece of messaging? Voice of customer research.  In this episode we'll be discussing: The missing piece business owners leave out of their messaging Why client avatars aren’t the way to go and what to do instead Learn exactly what the VOC is and what it will capture How incredibly beneficial AI is in complimenting your VOC data The best way to create marketing content