Who are you talking to?  And I don't mean just your right-fit client. You probably know that you're talking to moms, other business owners, or women in tech looking to make a career change.  But who are you talking to in relationship with your business?  Have they been following you for ages, or did they just stumble on your website yesterday?  Because knowing that matters.  Let's talk about why understanding the relationship your potential clients have with you is key and how it's going to make your marketing twice as effective for your business. In this episode, we'll discuss: The strategic questions you should be asking yourself whenever you're marketing The five core stages of awareness and how your messaging aligns with each The relationship between messaging goals, audience awareness, and marketing strategies