Confession. I'm a bit of a control freak.  Control is something we are socialized to do. We are told that we are the masters of our destiny!  the captains of our ship! and we can pull ourselves up by our bootstraps! And in reality - in a business - there are so many things that are out of our control, like whether: A prospective client says yesYou  land a podcast interview or a TEDx talk,People open our emails The algorithm shows people a social media post you spent an hour writing. Even though so much is out of our control, we do control the moments when the ball is still in our proverbial courts:  >>What we say during sales conversation >>The content of a pitch we send >>The subject line for our emails For the overlooked experts among us, what you and I control is the key to creating demand for your offers and expertise.  It's critical to become known by the right people so your work is valued and people want to hire you.  So what do we control?  That’s what we’re talking about today.  Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.