If everyone is saying the same thing to market their business, how do you— as an expert—stand out?  How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition?  Today we're doing something a little bit different.  We’re diving into Marketing Message Makeovers so you can stop using overused marketing cliches that make you blend in. Instead, you can stand out by asking yourself two very simple questions.  Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.