Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for.  If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand.)  So before you start digging deep into the 3 Word Rebellion, how do you know if it's right for your business?  Well, there are 3 telltale signs, and that's what we are talking about on the show today.  Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.