“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route.  The whole thing was such a detour for me. It seriously tanked my business.” So many business owners have gone down this path only to realize, “Hey. This isn't for me!”  With all the hype around “stop trading dollars for hours” and make money while you sleep, there was something she was NOT being told.  Choosing to create a course meant that Elise Enriquez, productivity coach, had to give up doing something she loved (working with clients) for something that sucked (marketing). You'll want to hear Elise's story about how she recovered from making this strategic misstep and how she's adjusted course and, finally, what she's letting go of in her marketing to make it easier for her and make it more effective.  Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.