“I went down a whole path that was completely not right for my business, and it was very frustrating, and I wasted a lot of time doing a lot of stuff that wasn't really helpful.” You know what really sucks about marketing?  When you're told to market in a certain way that works for every business. And only after you've done all that work, invested all that money, you find out that ish was never gonna work for your business.  Over the years, I've worked with so many B2B consultants who've gone down this exact path only to find out what works to market for them doesn't look like any of that online BS.  And this is why I wanted to talk to Camille Rapacz about how she corrected the course and found out that marketing could actually be, dare I say, fun? In this episode, you will hear Camille’s approach to meeting people and the importance of building relationships with fellow business owners.The need to tailor marketing strategies to specific businesses and the importance of understanding industry differences.Camille’s realization that traditional broadcasting marketing (social media posts, blog posts) did not work for her B2B consulting business.The importance of using one's unique personality and strengths, especially as an introvert, in shaping effective marketing strategies.Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.