Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter. Skip to topic: 00:00 Introduction and Media Challenges01:02 Welcome to The Rebooting Show01:44 Discussion on Audience vs. Consumer03:38 Key Takeaways from the New Growth Agenda07:22 Challenges in Media Transformation09:37 The Role of Technology and Organizational Structure13:01 Existential Threats and Industry Nostalgia18:22 Adapting to a Consumer-First Strategy25:59 Navigating Data Collection and Audience Insights30:16 The Role of AI in Audience Understanding36:00 The Future of Personalization and Content Delivery38:55 Transparency, Privacy, and Value Exchange44:47 The Future of Advertising and Publishing