Adam Mendelsohn operates at the nexus of sports, media, business and culture. Adam is a longtime advisor to LeBron James and his business partner Maverick Carter. He’s a communications advisor to many athletes and companies. And he’s recently rolled out his own sports platform, OffBall, which is something of a throwback to a pre-algorithmic era where Drudge report and other curators reigned supreme. We discussed: The genesis and vision behind OffBall, a new sports media ventureThe long-term impact of "The Decision" on sports media and athlete communicationsThe shift towards human curation in content discoveryThe evolving landscape of sports journalism and brand partnershipsThe rise of women's sports and international leagues in the U.S. marketThe importance of storytelling and character development in sports media