Staying strong during the ebb and flow of SEO Bonjour mon petite SEO beasts. Today we’re talking about longevity in SEO. These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like. But the truth is that solid SEO strategy takes time. As I like to say, SEO is for life, not just for Christmas. It can take a long time to get the needle moving, undo previous bad work and build up authority. But once you get your SEO firing, the results last a very long time. I have posts I wrote back in 2009 that still deliver consistent traffic to my site.  And my SEO has weathered the storm for 13 years, through a gazillion algorithm updates, with very little movement. Our friend Rand Fishkin refers to SEO as a heavy flywheel; difficult to get started, but once it’s going, not so much effort is required. So today I’m chatting with Alizée about how we ensure our SEO strategy is built for the long term and how to resist reacting to every little change.