Finding the right keywords to rise above the competition By now you’ve gobbled up a lot of SEO advice. But is it really all doable?    In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.   Today I’ll be talking to a former student of the Recipe For SEO Success Course, and eCommerce extraordinaire, Estelle Oliveri.    We’ll chat about how Estelle got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way. Useful resources:  Namecheckr Google Trends Digital Masterchefs   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course