Brendan Kelso and Kate Toon get back to basics It’s time to get back to basics. If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure.   But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.   Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve ticked off all the essentials.    So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.   Tune in to learn:  Easy site changes that make all the difference SEO basics that most people forget Why Google My Business should be a priority Why it’s not the cutting-edge things that matter And so much more.   Useful resources:      Head to episode notes    Freebies:   Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course