A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner. But the truth is most of the updates don’t impact small business website owners, and Google is pretty open about the big changes that you really need to take action on. In this episode, I’ll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help.   Tune in to learn:  What is an algorithm? Why are all the updates named crazy things? The biggest updates you need to know about Why Google changes things all the time Bonus: top tips on how to use pop-ups on your website.   Useful Resources:  Algorithm Change history  Algorithm updates   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course