Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what’s changed the most is probably how we consider and use keywords.  At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words. And this, my friends, is what we mean when we talk about entity-based SEO. Tune in to learn: Today we’ll cover: What entities are What a knowledge graph is What semantic search is How semantic search helps users find relevant information Keyword research: how relevant it is with entities in the mix Nik’s top 5 tips for content writers with Natural Language Processing in mind Head to episode notes Useful resources: Great article on entity SEO SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course