TikTokfication of Employer Brands
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This week on TRF we cover: Love the new car smell. Car manufacturers offer fewer options in the post chip shortage car buying market.   Just a little FOMO about Transform held in Las Vegas last week. DuoLingo wins the top spot for employer brand.  In the News Paradox names Adam Godson as the new CEO. Big congratulations to Adam who started his career as an HR professional and climbed all the way to the top! Employers are optimistic about hiring according to the Q2 US net employment outlook.  Clear winners in revenue increases are Upwork and Fivvr as the traditional job board world all report losses.  Tip of the Week The flat boring resume dates back to the 1930’s - its time to up our game with more visual documents from the likes of Canva and Enhancv.  Recruiting Insights With all the concerns of AI threatening to replace workers, we review the list of Top 5’s. Blue collar and white collar jobs that are AI-Proof. Video continues to dominate with over 80% of global internet traffic. TikTok has become the goto platform for younger demographics who crave unique and entertaining ways to communicate your employer brand.  2024 Edelman Trust Barometer global report proves the power of the Influencer is equal to the trust we have in scientists for telling the truth!
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