In this episode of the Relationship Commerce Podcast, Dean Dutro sits down with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing. Navin shares the best SMS approaches for conversion, why you should use SMS as a complementary strategy, and the mistakes you need to avoid with SMS marketing. Plus, Navin discusses how to have a successful holiday season with SMS at the helm and how these techniques can increase your revenue in a short amount of time.