Almost 4 full years into business and kicking off 2024 sharing this episode, I dive into the 7 crucial lessons that 2023 taught me about entrepreneurship. I discovered how to navigate unpredictability, embrace flexibility, and prioritize satisfaction and alignment within my business. I know 2023 was tough for many small businesses, but I believe it’s been one of the most impactful years since I’ve started (in a good way despite making less money). In the episode I reflect on the paradigm-shifting experiences of the past year. Exploring the realities of entrepreneurship beyond revenue goals, this episode delves into the importance of adaptability, preparation, and the ever-evolving nature of business. Here's a closer look at the episode: Lessons from unpredictability and instability in 2023Embracing the need for flexibility as an entrepreneurShifting focus from revenue goals to satisfaction, alignment, and fulfillmentLetting go of offers that don't align with your visionAdapting to different seasons of business and honoring your mental and physical well-beingPreparing for both the good and the challenging years in businessAligning your business with your evolving personal identity and expertise Reflecting on the dynamic nature of entrepreneurship and personal growth, I acknowledge, "I think that with all the annual planning and vision boarding and journaling and all of the things that we do to get our mind right for whatever goals we have, we're never preparing for the bad years." This highlights my shift in perspective, emphasizing the essential nature of preparing for the unexpected in business. Listen to the episode and if you love it, leave a review on Spotify or Apple Podcasts. Links I promised: Check out the episodes about the 4 seasons of business Thank you for listening to the Revolutionary CEO podcast! If you loved this episode, please subscribe to the show and leave a review on Spotify & Apple Podcast. Learn marketing Get your marketing done every week (everywhere not just social media)---with dedicated time, real resources, & customized support in Revolutionary Society. Learn more and join here! Make the time you spend on marketing content worth it---with the Content Clarity Scan from adaptable marketing & content strategist, Latesha Lynch. Get more details here. _________________ Connect with Latesha on social on: Instagram, Youtube, Threads, & LinkedIn. Subscribe to The High Ticket Scoop (newsletter) Visit the Her Marketing Coach website _________________ *Some links to products, apps, and services may be affiliate links where I get a small referral fee. However, there's no cost to you and usually there is a benefit or savings for you. I will never recommend anything I don't believe it, use myself, or believe in.