Launching your offers is an overwhelming process that involves a lot of terminology and lingo. It’s difficult enough to plan and prep all the moving pieces of a launch, so to help you make this process a little easier, I’m explaining these terms and what you need to know when it comes to launching. I start with the important differentiation between marketing and launching. I explain what the marketing process is, what constitutes marketing, and why this step is crucial to the success of a launch. Then, I dive into what the term “evergreen” means and why it isn’t as hands-free as it sounds. This episode is a must if you want to launch your offers strategically. Tune in as I answer some of your burning questions like why automation might not be the right step for you, how to test your marketing materials, and how to determine the strategy that makes the most sense for your offer.   Here’s a closer look at the episode: What is marketing?What the term “evergreen” meansThe difference between live launching and evergreenWhy automation might not be the right step for youThe biggest misconception about going evergreenTesting out your marketing materialsDetermining what makes the most sense for your offerMy experience with launching and the biggest takeaways from those experiences  “You have to learn to sell while you're awake before you can get sales in your sleep. So automation isn't your savior. Your funnel expert isn't your savior for your business. In fact, what they do doesn't work if what you have on the front end of your business isn't working.” - Latesha Lynch  Resources: Website: https://hermarketingcoach.com/Revolutionary Brand (now only a part of Revolutionary Society)Instagram: https://www.instagram.com/hermarketingcoach/ Thank you for listening to the Revolutionary CEO podcast! If you loved this episode, please subscribe to the show and leave a review on Spotify & Apple Podcast. Learn marketing Get your marketing done every week (everywhere not just social media)---with dedicated time, real resources, & customized support in Revolutionary Society. Learn more and join here! Make the time you spend on marketing content worth it---with the Content Clarity Scan from adaptable marketing & content strategist, Latesha Lynch. Get more details here. _________________ Connect with Latesha on social on: Instagram, Youtube, Threads, & LinkedIn. Subscribe to The High Ticket Scoop (newsletter) Visit the Her Marketing Coach website _________________ *Some links to products, apps, and services may be affiliate links where I get a small referral fee. However, there's no cost to you and usually there is a benefit or savings for you. I will never recommend anything I don't believe it, use myself, or believe in.