Ryan Gruss  “The Fantasty Football of Music Making”  Ryan's journey in the music business began after graduating from The Berklee College of Music in 2000 with a degree in Musical Performance for Drums, and then moving to New York City to begin his "career" in the real world. It was during his second week at Atlantic when Ryan was approached by the HR department, asking if he was interested in becoming Ahmet Erteguns' (the legendary Founder and CEO of Atlantic) assistant. His mind was blown and he instantly accepted the position.In 2010, Ryan launched The Loop Loft and began recording other musicians and treating it like a record label, providing the artists with royalties from the sales of each loop pack. Word began to spread amongst the studio musician community, and a roster of legendary musicians like Omar Hakim, Joey Waronker, Matt Chamberlain began to form and quickly grow. For the next 8 years, Ryan continued to organically build The Loop Loft, adding more artists and content on a weekly basis. Partnerships with companies like Ableton, Native Instruments, BandLab and PreSonus were formed. Guitar Center also began to sell products from The Loop Loft. The company was now the top-selling source for loop and samples, generating millions of dollars of revenue each year. It was a career and a company that Ryan had never dreamed of or anticipated, but he had finally found his musical North Star. Ryan left Native Instruments in 2020 and formed Yurt Rock, literally inside of his Yurt studio in the hills of LA. But with the COVID pandemic grinding studio work to a halt, Ryan decided to take the time and move his family to Nashville, a place that many consider the music capital of the world. It was time for a fresh start. With dozens of the world's top musicians, Yurt Rock has quickly become the ultimate source for producers, engineers and songwriters seeking not only loops and samples, but also custom BATTERY/MASCHINE kits, Ableton Live Packs, Logic Sessions, multitracks and much more.     Things That Came Up: -3:50 Yurt Rock is the “Fantasy Football” of music making  -5:10 The Loop Loft was acquired by Native Instruments in 2018.  -12:30 Berklee set the tone for relationships throughout life.  -14:30 Expanding into software, partnering with plug-in companies and diving into new media.  -16:00 Affordable price points are key -18:00 Redmond’s Big Modern Drums Vol. 1 and 2, as well as Locked! (loop packages) -23:00 Revelations on the 405 Freeway -24:10 Moved to NYC -25:10 Assistant to Ahmet Ertegun, founder of Atlantic Records -28:00 Art and Photo department at Atlantic Records -29:50 Peter Asher signs Ryan’s band “The Rinse” -31:15 Got married, moved to Boston and started working in digital assets management -37:50 John Mayer crashes with Ryan and they form the seeds to “Room For Squares”.  -42:00 Robin Williams becomes Ryan’s roadie!  -46:40 Luke Bryan at Drakes -49:20 FB Ads are still powerful tool for marketing and sales -52:30 Pete Townsend and Butch Vig  -60:50 “The Fave 5”  Follow:  www.yurtrock.com X: @ryangruss  IG: @yurtrockmusic   The Rich Redmond Show is about all things music, motivation and success. Candid conversations with musicians, actors, comedians, authors and thought leaders about their lives and the stories that shaped them. Rich Redmond is the longtime drummer with Jason Aldean and many other veteran musicians and artists. Rich is also an actor, speaker, author, producer and educator. Rich has been heard on thousands of songs, over 25 of which have been #1 hits!   Rich can also be seen in several films and TV shows and has also written an Amazon Best-Selling book, "CRASH! Course for Success: 5 Ways to Supercharge Your Personal and Professional Life" currently available at:   https://www.amazon.com/CRASH-Course-Success-Supercharge-Professional/dp/B07YTCG5DS/ref=sr_1_1?keywords=crash+redmond&qid=1576602865&sr=8-1   One