Transformative NPO Workshop 15 November: https://learn.createinfinity.co.za/conference/ Jason O'Shaughnessy, VP Sales & Partnerships at CIRCIT @circit359 , talks to Rudolf Rautenbach about the importance of building relationships in business development and how it differs from sales. Jason explains how Circit helps auditors with confirmation requests and streamlines the process of gathering evidence. They also talk about the importance of attending conferences and sponsoring events for brand building. Jason shares his insights on the drivers of business development in the tech industry and the importance of providing a solution that addresses a problem. They discuss the different business environments in various countries and the importance of mutual respect and the opportunity to help each other. The episode concludes with a discussion about rugby and being in the right place in life. Connect with Jason O'Shaughnessy here: https://www.linkedin.com/in/jasono3/