Help your favourite NPO grow faster with our 1-day workshop > https://learn.createinfinity.co.za/conference/ Rucien Petersen, founder and MD at Spott Media, talks to John Watson about the 5 reasons CEOs and directors should invest in their personal branding. They discuss how it enhances trust, positions you as an industry leader, attracts partnerships, amplifies company reach and drives business growth. Rucien emphasizes the need for understanding the customer, protecting sensitive client information, and continuous learning in marketing. He also mentions the importance of adaptability and the exciting potential of AI in streamlining processes, especially in mundane processes that free up time for personal branding. Connect with Rucien Petersen here: https://www.linkedin.com/in/rucien-petersen-b9369142/