Tracey Ford is the Founder of Local Insights, a social enterprise dedicated to connecting locals with tourists, offering them authentic personal encounters that go well beyond the typical guidebook experience. Previously, Tracey held a government role working with the armed services, where she specialized in coordinating logistics for events with a focus on cultural considerations among attendees. In this conversation with host Amy Hager, Tracey Ford shares her journey and the unique path that led her to her current role. During this discussion, Amy and Tracey dive into the impact of The RISE Travel Institute's Flagship Certificate Program. This program has played a pivotal role in enhancing Tracey’s comprehension of responsible tourism, cultural sensitivity, and inclusivity.  Tracey’s goal is to create a positive impact on the world through tourism, making it a better place one friendship at a time. She aims to leave behind a legacy of promoting world peace by connecting people from diverse backgrounds. Host: Amy Hager - Social Media Manager at The RISE Travel Institute  Video and Audio Editing: Kate Mulvihill - Video and Podcast Producer at The RISE Travel Institute Graphic Design: Shirley Wong - Freelance Art Director Music: On My Way by Kevin MacLeod (License)