Laura Kelly is a sustainability advocate with Brendan Vacations, a tour operator focused on Ireland and Scotland. In this interview with host Amy Hager, Laura shares her journey from growing up in an eco-minded household to her current role evaluating and crafting sustainable travel experiences. Laura's background in European Languages and Medieval History, coupled with her experience guiding tours in Ireland, prompted her realization of the necessity for a shift in travel practices. This realization ignited her interest in reforming unsustainable tourism habits prevalent in the industry. Discussing her participation in the RISE Flagship Program, Laura sheds light on voluntourism and on the challenges of fostering more meaningful and slower-paced travel experiences. In particular Laura shares the importance of responsible tourism in Ireland, and advocates for smaller, more authentic experiences that benefit local communities. She highlights the role of tour operators in steering towards a more sustainable future, and encourages a collective shift in mindset toward sustainability in various professional domains. Laura's insights offer a pragmatic approach to redefining travel practices, focusing on tangible changes that can positively impact the industry and the communities it touches. Host: Amy Hager - Social Media Manager at The RISE Travel Institute Video and Audio Editing: Kate Mulvihill - Video and Podcast Producer at The RISE Travel Institute Graphic Design: Shirley Wong - Freelance Art Director Music: On My Way by Kevin MacLeod (License)