Ara Kratz is the founder of seed.com Newly launched in June 2018, seed.com is a science-based company that supports health, wellness and wellbeing through the application of microbiome science in people’s everyday lives. Seed.com has succeeded not just in translating science into a beautiful product, but in translating science, period. seed.com is currently setting the gold standard in a future where microbes play an increasingly important role in our daily lives. Talking to Ara so soon after seed.com’s launch provided the perfect springboard into conversations about the dynamism of the post-launch period. This includes: - What to expect straight after launching - How the months that follow are about rediscovering the why you created the product in the first place. Elsewhere, Ara also shares her valuable experience in: - Storytelling - the mechanics of what makes a good/bad story and storyteller - Tips on how to meet people where they are when launching a complex product - How to balance the detail as well as the bigger picture when in startup mode Find out more about Seed’s products and mission at: http://www.seed.com On Instagram: https://www.instagram.com/seed/ If founding your own company is something you want to explore, you’ll find more Role Models episodes on the topic here: https://www.rolemodels.co/podcast/language:english-only/category:business/ Thanks to Samsung NEXT for supporting this episode. Find out more about their mission to support entrepreneurs: http://samsungnext.com/berlin Thanks to our patrons for this episode: - Anna Caroline who coaches leaders in Berlin: http://truthcircles.com - Megan Quinn who supports Code2014: http://www.code2040.org - Emma Harris Follow Role Models! On Instagram: https://www.instagram.com/_rolemodels/ On Twitter: https://twitter.com/rolemodels