#028: "He's plumbing my back catalog. And what am I

The ROTOMA Podcast with Spencer X. Smith & D.P....

#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future.

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Description

Spencer and D.P. discuss the massive value to be mined from your back catalog of social media posts. This episode focuses on the section entitled 'Back catalog to the Future' that can be found on page 109 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com

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