#019: "My middle daughter was embarrassed and

The ROTOMA Podcast with Spencer X. Smith & D.P....

#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great

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Spencer and D.P. take a look at one of the most powerful strategies for creating social media posts that really work: making your customers look great.

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The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten

Published 08/06/18

#039: "Hallelujah! It's finally paying off."—Think you're 100% unique?

Spencer and D.P. end the podcast's first season with a call to get out there and share your voice on social media. This episode focuses on the section entitled 'Think You're 100% unique?' that can be found on page 63 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P....

Published 08/06/18

#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice.

Spencer and D.P. talk about how Vince Lombardi's admonition to 'practice perfect' applies to your social media activity. This episode focuses on the section entitled 'Perfect Practice' that can be found on page 203 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P....

Published 07/30/18