What can go wrong with transitioning from founder-led sales? A LOT.  Seth DeHart, famous for his article "Sequencing Steps from Founder Selling to a VP Sales" on Medium, has advised over 60 startups in and around the Point Nine community on making the transition from founder-led sales to hiring a sales leader. He knows firsthand HOW hard this phase can be for founders to navigate.  Most advice founders receive on the topic comes from people who haven't done it themselves. After chasing Seth for over six months, we spent 47 minutes diving into a lot of topics to make this fundamental and important phase less risky and more successful.  Some appetizers in advance:  - You need PMF and GTM repeatability - Your responsibilities as a founder - Don't hire a sales leader as employee number 1 - If you have never dealt with salespeople before, get an advisor as support  Learn from Seth's vast experience and make your transition MUCH MUCH smoother.  P.S. I am always looking for amazing guests for my podcast The SaaS Symphony. Who should come next? 🤔 P.P.S. Seth DeHart on Linkedin: www.linkedin.com/in/sethdehart - - - Björn auf Linkedin: www.linkedin.com/in/bjoernwschaefer Homepage von Rowing8: www.rowing8.com