In our latest episode of The SAF Podcast Al sits down with Jonathon Counsell, group head of sustainability, International Airlines Group (IAG), the parent company of British Airways, Iberia, Vueling and Aer Lingus. Jonathon is one of the longest serving airline sustainability heads globally and he shares his thoughts on the role airlines play in signalling demand to investors and how he is firm in the belief that everything (pathways and feedstocks) is needed to meet SAF demand.  Some of the topics discussed are:  1:03 How Jonathon ended up at IAG 5:24 Sustainability was a lonely place to be post the financial crisis 7:10 Will the environment be taken off the agenda again? 11:00 How is the SAF industry of 2002 different to today? 16:46 Are agreements securing supply or helping projects get off the ground? 19:40 IAG SAF investments to date 23:50 Fuel buyers watching margins versus SAF prices 26:40 Price tapping mechanisms 28:40 Dealing with politicians 34:00 Confidence in meeting IAG SAF targets 35:30 Hitting 2050 targets: In sector versus out of sector 37:00 Do customers care about SAF? This is a great episode showing what leading global airlines are doing to meet their sustainability obligations and why Jonathon thinks this is a very rewarding sector and would recommend it to anyone. You can find out more about IAG here. Find out more about SAF Investor here. If you like this episode catch our previous episode with Patrick Edmond, Altair Advisory here. Host: Alasdair Whyte, SAF Investor Producer: Oscar Henderson, SAF Investor