http://www.kevburns.com People cannot recall everything they are exposed to in a single message but for some reason, safety people think they are. On this episode, we're going to explore some strategies and ideas that commercials on the Super Bowl can teach us about building better safety communications. People are simply not able to recall everything they are exposed to in a single message. But for some reason, safety people think they are. That’s why so many safety meetings feature full information-dumps and endless streams of bullet-points in the hopes that meeting attendees will be able to work through, figure out and distinguish the urgent, from the important from the filler material. The purpose of a well-designed marketing strategy is to get people to take a specific action. That's what TV advertisers want. That's what you should want for your safety program. What is the action that you are expecting from your safety meetings and communications? The answer to that question is part of your overall safety marketing strategy. Here are three things you need to include in your safety marketing. Kevin Burns is a management consultant, safety speaker and author of "PeopleWork: The Human Touch in Workplace Safety." He is an expert in how to engage people in safety and believes that the best place to work is always the safest place to work. Kevin helps organizations integrate caring for and valuing employees through their safety programs.