http://www.kevburns.com On this episode, how using negative tools will never build a positive safety culture. Do you think that by using guilt, fear and manipulation, your people can get a really good sense of how much they are cared for and valued? Safety has to get a new tactic. They've got to get past the lazy effort of downloading anonymous Internet photos of injury, guilt and fear-inducing videos, and “don’t do what he did” stories of workplace injury. Because it doesn't work. Scaring people straight may work for troubled teens when they visit prisons. But fear and guilt are no way to honour mature adult employees with families at work. Your people deserve so much better than that, don't they? You know, it's ironic that you have will hold your spouse and children in your arms and tell them that you love them and care about them deeply. But then you force your good people, who you also say you care about, to instead, sit through gut-wrenching sessions of fear and guilt. Do you think that's an effective way to let your people know how much they are valued and cared for? Resist the temptation to download Internet videos and photos to shock your people into compliance. That’s not leadership. In fact, it’s particularly bad management. It’s negative and negativity is never uplifting. It’s de-motivating and drives down morale. So what do you do instead? Well, here are three positive strategies you can start to implement immediately to take your safety culture in a more positive direction. Kevin Burns is a management consultant, safety speaker and author of "PeopleWork: The Human Touch in Workplace Safety." He is an expert in how to engage people in safety and believes that the best place to work is always the safest place to work. Kevin helps organizations integrate caring for and valuing employees through their safety programs.